What is the website's core job?
Publishing, commerce, or workflow complexity should lead the decision. A secondary feature should not force the entire site onto the wrong foundation.
Elevi website design & development
Website design that helps you publish, sell, or operate better.
WordPress for publishing. Shopify for selling. Custom for complex workflows. We choose the lightest foundation that can do the job cleanly, then design and build around it.
Choose by
The website's core business job
Platform paths
WordPress, Shopify, or custom
What we deliver
Strategy, UX, design, development, and QA
Decision 01
What must the website help the business do every day?
01
Publish
WordPress
Content, campaigns, resources, and lead generation
↗
02
Sell
Shopify
Products, merchandising, checkout, and retention
↗
03
Operate
Custom
Roles, rules, data, integrations, and workflows
↗
Recommendation rule
Use the least complex foundation that can do the job cleanly.
For customers
A clearer route from first question to confident next step.
For your team
Components and controls that match the work people actually do.
For the business
Search, measurement, performance, and ownership planned before launch.
Publish, sell, or operate
Choose the foundation by its core responsibility.
These are not three versions of the same package. Each platform supports a different kind of daily work, buyer journey, and ownership model. Start with the responsibility, then choose the tool.
01 / Publish
Content-led growth
WordPress website design
For teams that regularly publish services, campaigns, locations, case studies, and resources.
- Controlled component editing
- Content and SEO migration planning
- Lead journeys and marketing integrations
Product-led commerce
Shopify website design
For brands that need shoppers to discover, compare, trust, and buy products with less friction.
- Product and collection journeys
- Mobile merchandising sections
- Cart, app-stack, and analytics QA
Workflow-led platforms
Custom website design
For portals, marketplaces, calculators, and connected systems where the workflow is the experience.
- User roles, rules, and edge cases
- Data and integration architecture
- Operational tools and handover
The honest decision framework
Use the simplest foundation that can carry the responsibility.
A platform decision affects far more than launch day. We look at how the site will be used, changed, connected, measured, and owned after the first version goes live.
Who owns the daily work?
Editors, merchandisers, marketers, customer teams, and operators need different controls. The admin experience is part of the design brief.
What must move or connect?
Content, products, customer records, redirects, analytics, CRM, payments, and third-party systems change the migration and integration risk.
What will ownership cost?
Licensing, plugins, apps, custom code, maintenance, team capability, and vendor dependency matter long after the design files are approved.
Shared delivery standard
Different foundations. One verifiable launch standard.
The technology changes. The expectation of a clear, useful, measurable, and maintainable website does not.
Journey clarity
Navigation, page hierarchy, content order, calls to action, forms, and decision states are designed around real user jobs.
Component system
Reusable patterns protect the brand and responsive behavior while giving the team useful publishing or merchandising control.
Inclusive mobile UX
Small-screen layouts, keyboard paths, focus behavior, touch targets, readable content, and response states are checked before launch.
Search & speed
Priority URLs, redirects, metadata, structured content, script weight, media behavior, and representative templates are validated.
Measurement & ownership
Analytics events, integrations, responsible owners, documentation, accounts, dependencies, and handover are made explicit.
How the work moves
Decide early. Test before launch.
We settle the expensive questions while the plan is still easy to change, then build toward acceptance criteria the team can verify.
Audit the reality
Review the current journey, content or catalog, workflows, evidence, analytics, integrations, and ownership constraints.
Choose the foundation
Match the core responsibility to WordPress, Shopify, or a custom architecture and define what the first release must prove.
Design the system
Shape the mobile journey, visual language, reusable components, editing model, and connected handoffs together.
Rehearse the launch
Validate content, redirects, catalog states, forms, integrations, analytics, accessibility, performance, devices, and handover.
Selected website work
Real projects, without pretending every build used the same platform.
These examples show the range of website experiences in the Elevi portfolio. Platform-specific claims are kept to the individual project record.
Choosing and planning
Before you fund the website.
The right first question is not “Which stack is fashionable?” It is “What responsibility must this website carry?”
How do you decide between WordPress, Shopify, and custom?
We begin with the website's core responsibility. WordPress is usually the best fit for structured publishing and lead generation, Shopify for commerce, and custom development when roles, rules, data, or integrations are central to the experience.
What is included in a website project?
Scope can include discovery, information architecture, mobile-first UX, visual design, component systems, development, content or catalog migration, integrations, analytics, accessibility, performance, launch QA, and team handover.
Can you preserve our SEO during a redesign?
Yes, with a deliberate migration plan. Priority URLs, metadata, internal links, structured data, indexation rules, content, and redirects are inventoried and checked before launch. Rankings cannot responsibly be guaranteed.
How long does a website project take?
Timing depends on the platform, number of templates, content or catalog volume, migration risk, integrations, and approval speed. We set a realistic plan after discovery identifies the actual scope and dependencies.
When does headless or fully custom development make sense?
It makes sense when a standard platform cannot cleanly support the required workflows, roles, data, integrations, performance model, or product experience. Custom technology should solve a real constraint rather than make a simple marketing site more complicated.
Not sure which path fits?
Bring us the requirement, not a platform preference.
We will map the content, catalog, workflow, integrations, and ownership needs, then recommend the lightest foundation that can support them cleanly.
Plan the right website